Wednesday, September 13, 2017

Get an MBA in Bourbon

September is National Bourbon Heritage Month, a month-long celebrations designated in 2007 to honor America’s “Native Spirit.” For bourbon lovers, this is the perfect time to pour a glass and relax around an autumn fire. But here’s something to consider as you sip and savor this month – you can now get an MBA in Bourbon Education! 

Midway University in Midway, Kentucky offers a degree in Tourism and Event Management with courses in Bourbon history, distillery operations, Bourbon hospitality and a special opportunity to travel to Scotland to visit the Malt Whiskey Trail. Plus there are special independent courses that are focused on the Bourbon industry in Kentucky.
According to Dr. Tricia Day, Tourism & Event Management program coordinator at Midway, “Our goal is to take Bourbon education to the next level. We want to bridge the gap between the manufacturing side of the industry and the enthusiasts’ interest in bourbon as a craft.” 

Students can take the classes online. Only a few courses have an in-seat attendance requirement. Those that do include hands-on experiences like trips to area distilleries for tastings.
Courses offered include Bourbon Women: Craft to Consumption, Fermentation, Distillation and Maturation, Kentucky Bourbon Tourism and Distilleries and The Bourbon Experience and Hospitality. Of course, there are the required core business classes like Strategic Management, Business Law and Global Business, but to have an MBA in Bourbon in 18 months – I’m thinking this is one crafty degree.

Of course, the education will be fantastic but will the degree prove to be useful? Yep! The Kentucky Bourbon Industry generated 15,400 jobs in 2015 (That’s a 77 percent increase from just a few years ago.) with an annual payroll of $700 million. Bourbon in on the rise and this could present the perfect opportunity to get into the industry. And you can begin classes at any time. For more information contact Midway at 800-952-4122 or visit Midway University.

My new book The Family Tree Cemetery Field Guide will be hitting bookshelves across the country this month. Click here for book information.

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