The Run for the Roses takes place this Saturday and this year, you’ll see more than mint juleps and Bourbon glasses being raised as a toast.
G.H. Mumm is the official Champagne sponsor for the 141st Kentucky Derby, which takes place May 2nd at Churchill Downs in Louisville.
As part of this partnership, G.H. Mumm will create the “G.H. Mumm Winner’s Circle beneath the iconic Twin Spires. This will include 20 private open-air, all-inclusive suites and another 600 temporary premium seats for Derby horse owners and their friends to use during the race. The $4.2 million construction was proposed after the Derby was criticized last year for not providing, what some horse owners thought were prime seats and views.
Before the race, a bottle of Mumm Cordon Rouge, the House’s signature champagne, will be sabered in the “G.H. Mumm Toast to the Kentucky Derby.”
By garnering the official status, G.H. Mumm will be a featured part of all victory celebrations and major events held at Churchill Downs throughout the year.
G.H. Mumm was started by three brothers in 1827 and is known as the leading international champagne house in France.