As
with anything else, the price of a bottle of wine is subjective. In other words, "what the
market will bear." That means that you can find an enjoyable bottle of wine
without breaking the bank because higher prices do not guarantee a great wine.
(They do guarantee a great advertising budget, though.)
Consider
these tips next time you’re shopping for a nice bottle of wine on the cheap.
What’s In A Name
Many
times wine drinkers identify themselves with a grape (I’m a Cab drinker; I love
Chards; Pinot Grig is my “go to.”) But keep in mind that some of these grapes
go by other names.
Muscat Grapes |
Take
the extremely popular Moscato. Regardless of what you call it, Muscat (same grape) or Moscadelle (different
grape, very similar flavor), that wine will provide those characteristics you love about Moscato,
but at a cheaper price.
Other
name changing examples include Rioja - Tempranillo. Rioja is actually the region where
Spanish Tempranillo (the grape) is grown. But you’ll find wines labeled by
either name. And we all know real Champagne only comes from France, but in Spain
that bubbly beverage is called Cava, and
it’s known as Cremant in France. In the U.S., we just ask for a sparkling wine.
Travel Off the Beaten Track
Lake Erie Wine Region |
The holy trinity of wine-producing states in the U.S are California,
with Sonoma and Napa Valley; Oregon, which has the Willamette Valley, and the New York
Finger Lakes. But there are great wineries located in all 50
states. Explore some up-and comers in the
Texas Hill Country; check out Lake Erie’s Wine Region, and don’t miss spending
time in Loudon County, Virginia. Great wines, beautiful regions and lower prices.
Check Out The Neighbors
Wines
crafted from grapes grown in highly revered wine regions (Think Italy’s
Piedmont, or the Burgundy region of France.) come with a price. But you can enjoy these
exquisite terroir-focused wines at a much cheaper price when you purchase from
small, local wineries in that same region.
Private Labels
For
some ridiculously cheap wines that are actually good, look for the private brand offered at your local
chain grocery. Trader Joe’s made a name with their Charles Shaw brand almost 15
years ago, selling a bottle for $1.99. (Today the wine goes for an average of
$2.49 a bottle.) The chain sells over 5 million cases of Two Buck Chuck per
year; not bad for a wine that goes well with dinner.
Not
to be outdone, Aldi, the global discount supermarket chain, offers their Winking Owl line, which always garners awards,
at the tempting price of just under $3 a bottle. And Walmart sells a private
label wine called Oak Leaf Vineyards for $2.97 a
bottle.
Next
time you’re wine shopping, take a chance on an inexpensive wine and see what
develops!
~ Joy
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