Wednesday, November 8, 2017

Featherweight "Diet" Wines


Wine drinkers know that cutting back on the vino can help drop pounds. But now no-frills grocery retailer Aldi has an answer for vino lovers on a diet who don't want to nix that drink with dinner – a line of wines called Featherweight. 

The new wine collection offers Merlot, Sauvignon Blanc, Pinot Gris and a White Zinfandel. The company reports that Featherweight was created to answer increased consumer demand for a wine that is lower in alcohol (Only 5.5% APV.) with a lot less calories. (The wines range from 55-59 calories per 4 ounce serving.)

To make sense of those numbers, the average wine has 12% APV and anywhere from 90 to 120 calories per 4 ounce glass. A bottle of Featherweight currently sells for £2.99. (Around $4.00.)
There is a catch, though. The wines are only available in the U.K. at the moment. Aldi spokespeople did not know of a U.S. release date, but would like to know that American consumers are interested in these wines. If you'd like to see the line of wines offered in the U.S., contact the company on FaceBook. When it comes to losing weight and saving money, Featherweight appears to be a wine for both niches.
~ Joy

No comments:

Post a Comment